IGA Worldwide Announcement: Sony PS3 & Electronic Arts

IGA WorldwideI may not be there day to day anymore, but I’m there in spirit. My friends and colleagues over at IGA Worldwide announced that they will be serving dynamic in-game ads into Sony PS3 titles.  And additionally, IGA has now signed exclusively with EA Sports franchises Madden NFL, NBA Live, NASCAR racing and NHL hockey. IGA will also have access to EA’s popular racing franchises Need for Speed and Burnout.

I’ve spoken quite a bit about how game publishers have to find alternative revenue sources and in-game ads is certainly a way to help generate additional revenue, make certain games more realistic, and overall increase the favorability of games.

I’m excited for what’s to come…

  • David

    Hey, this is exciting news. The EA Sports deal is really something since display ads and sports games are a natural fit.

  • http://toppspel.com dataspel

    PS3 is the best

  • RoyWiz

    YEa that’s pretty cute puuting real ads in the games. Just like real life.Half Price PS3

  • http://www.monster-ps3.com ps3_downloads

    in game ads, who the hell is going to pay any attention to those… well you neverr know…..

  • http://www.thependrive.com Consumer Electronics

    Although I don't really like ads, the idea of In-Game Ads sounds quite interesting.

  • golfman_story

    What a useful post here. Very informative for me..TQ friends…


  • http://viettelonline.com USB 3G

    Oh nice, thanks for your information!