I may not be there day to day anymore, but I’m there in spirit. My friends and colleagues over at IGA Worldwide announced that they will be serving dynamic in-game ads into Sony PS3 titles. And additionally, IGA has now signed exclusively with EA Sports franchises Madden NFL, NBA Live, NASCAR racing and NHL hockey. IGA will also have access to EA’s popular racing franchises Need for Speed and Burnout.
I’ve spoken quite a bit about how game publishers have to find alternative revenue sources and in-game ads is certainly a way to help generate additional revenue, make certain games more realistic, and overall increase the favorability of games.
I’m excited for what’s to come…
