Online Video Advertising, listen to someone who has been around the block
Listen to Fred Seibert. He knows his stuff. He’s the Creative Director over at Next New Networks. I blogged about NNN’s hyperdistribution model a little while ago.
Seibert became president of Hanna-Barbera Cartoons, Inc., in 1992, and turned around the struggling animation studio by revamping its production and development process. He created Cartoon Network’s What-A-Cartoon!, a showcase for new animated shorts which spun off several series including Cow and Chicken, Dexter’s Laboratory, Johnny Bravo, and The Powerpuff Girls. He remained at Hanna-Barbera until 1996, when H-B’s parent company, Turner Broadcasting, merged with Time Warner. Among Seibert’s outputs at Hanna-Barbera Productions were SWAT Kats, 2 Stupid Dogs, and Jonny Quest Real Adventures, which was on preproduction for about 3 years.
Seibert founded animation production company Frederator Studios in 1997. Frederator currently has a first look production deal with Nickelodeon, and its productions include ChalkZone, The Fairly OddParents, My Life as a Teenage Robot, Nicktoons Film Festival, Oh Yeah! Cartoons, and Random! Cartoons
Check out the original blog post from where this comes from…