Comments on: Total Speculation Post: Virtual Worlds http://www.darrenherman.com/2008/04/20/total-speculation-post-virtual-worlds/ Marketing, Media, and Technology Conversations Sat, 13 Mar 2010 14:47:48 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: nicole http://www.darrenherman.com/2008/04/20/total-speculation-post-virtual-worlds/comment-page-1/#comment-49828 nicole Thu, 24 Jul 2008 23:06:44 +0000 http://www.darrenherman.com/2008/04/20/total-speculation-post-virtual-worlds/#comment-49828 I play second Life most of the time it is great but other times it doesn't work correctly...... but in all it's nice to meet new people on the interet from all walks a life...... I play second Life most of the time it is great but other times it doesn’t work correctly…… but in all it’s nice to meet new people on the interet from all walks a life……

]]> By: jon burg http://www.darrenherman.com/2008/04/20/total-speculation-post-virtual-worlds/comment-page-1/#comment-35006 jon burg Tue, 22 Apr 2008 19:21:30 +0000 http://www.darrenherman.com/2008/04/20/total-speculation-post-virtual-worlds/#comment-35006 Apple will not purchase Linden Labs or Second Life. It just doesn't fit their brand. Apple is about simplicity of design, and design for purpose and aesthetic. Second Life is none of those things. I could see Apple distributing an iTunes playlist in Second Life, as this is a social behavior in a social medium. Beyond this, I see little real opportunity for Apple in the near term. Apple will not purchase Linden Labs or Second Life. It just doesn’t fit their brand.

Apple is about simplicity of design, and design for purpose and aesthetic. Second Life is none of those things.

I could see Apple distributing an iTunes playlist in Second Life, as this is a social behavior in a social medium. Beyond this, I see little real opportunity for Apple in the near term.

]]> By: Douglas Karr http://www.darrenherman.com/2008/04/20/total-speculation-post-virtual-worlds/comment-page-1/#comment-34825 Douglas Karr Mon, 21 Apr 2008 02:23:59 +0000 http://www.darrenherman.com/2008/04/20/total-speculation-post-virtual-worlds/#comment-34825 Marketers and technologists are an arrogant bunch. We think that if this new technology brings more eyeballs, all we have to do is build the technology and the eyeballs will follow. The truth is that the folks aren't there because of the technology - they are there because of the network and the people. Aside from Nascar and the NFL (where it's still 'people'), there are very few brands that can attract a network - regardless of how cool the technology is. Marketers and technologists are an arrogant bunch. We think that if this new technology brings more eyeballs, all we have to do is build the technology and the eyeballs will follow.

The truth is that the folks aren’t there because of the technology – they are there because of the network and the people. Aside from Nascar and the NFL (where it’s still ‘people’), there are very few brands that can attract a network – regardless of how cool the technology is.

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