Sony has launched Sony Home, their virtual world enabling their community of users to interact with each other in a “game like” setting. Apple is now toying with opening a store in Second Life (speculation). Will this mean that ultimately, they will acquire Second Life and roll it out as their communications platform for their computers? Will it be the next iteration of iChat?
One thing that we have learned is that people do not have have time to manage identities in multiple virtual worlds at the same time. If you are engaged in Habbo Hotel, then chances are, you don’t have time for Second Life. If you’re playing World of Warcraft, then you may not have time to utilize IMVU. Also, many of the previous brands who have released their wares into Second Life have all abandoned them after it being all the hype (front page of NY Times, etc).
I’m curious to see how this plays out. What are your thoughts?