Pick up the newstand copy of Advertising Age today if you can.  Today’s copy includes a circular entitled “Ad Network & Exchange Guide” and so far, it’s excellent if you are involved in digital media or the advertising business.  I haven’t finished reading it as I’m trying to balance phone calls, emails, and the magazine, but it’s sure to be on my list to finish by tomorrow.

I cannot stress this enough:  If you are a startup who is selling advertising space on your website/product/service, please read Advertising Age or MediaWeek to keep current with the industry you are generating revenue from.

You might have read that I was selected as an AdAge DigitalNext blogger along with my friends and peers David Armano, Craig Daitch, Colleen Decourcy, Ian Schafer, Reuben Steiger, Troy Young, and Mat Zucker.  I’m excited to be part of this group and some of the content on this blog will find it’s way over to the DigitalNext blog as well, as, the print magazine.

Ian Schafer penned a piece in the AdAge Magazine today about how social-network sites should get a relationship point person.  His thesis for the article is that since social networks are all about conversations and relationships, just buying an ad on the sideline may not bode well for the advertiser and the sites are going to have a hard time of selling the majority of their inventory.  Certainly check out the article to read more or click over to his blog to see some commentary.

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This entry was posted on Monday, April 14th, 2008 at 9:24 am and is filed under Advertising & Marketing, Internet & Web X.0, Media & Entertainment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.