When the market fragments
When I want to download music, I really don’t care what label the band is on. Honestly, most of the time, I don’t really know if it’s Universal or Sony BMG or Saddle Creek, etc. iTunes is great because the majority (note, not all) of what I listen to is listed and available. Sony BMG is now developing their own music service…. I’m calling it’s demise now. Why? Because it’s going to fragment the market and listeners have to worry about which labels their artists are signed to. Yikes.