Online Ad Spending
Here is what is interesting to me in the latest eMarketer report.
- Search is declining after 2008. Why?
- Rich media/video is not one and the same. Video is part of rich media but rich media is not solely video. Display can also be rich media in my books…
- Why does classified decrease? Isn’t local all the rage?
- If brand dollars are moving online, why are sponsorships declining?
Just some food for thought.