http://www.darrenherman.com/2008/02/25/click-attribution-the-bigger-picture/ Marketing, Media, and Technology Conversations Sat, 13 Mar 2010 14:47:48 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.darrenherman.com/2008/02/25/click-attribution-the-bigger-picture/comment-page-1/#comment-30270 gianandrea facchini Tue, 26 Feb 2008 05:40:28 +0000 http://www.darrenherman.com/2008/02/25/click-attribution-the-bigger-picture/#comment-30270 Darren, I would suggest the the definition of Roi itself is old. We, as marketers, consultants, etc, we talk about engagement, trust, conversation and we should talk about Return on engament or on trust. But how we can measure it? While we know when a TV campaign begin and end, where is the end of a word of mouth campaign? When we are supposed to stop the measurement of the return? Maybe we use Roi so our clients feel more confortable in a brand new world. Thanks, G. Darren, I would suggest the the definition of Roi itself is old.
We, as marketers, consultants, etc, we talk about engagement, trust, conversation and we should talk about Return on engament or on trust.
But how we can measure it? While we know when a TV campaign begin and end, where is the end of a word of mouth campaign? When we are supposed to stop the measurement of the return?
Maybe we use Roi so our clients feel more confortable in a brand new world.
Thanks, G.

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