Friday Morning Quant Thoughts
While I’m excited that Google is constantly innovating and releasing new opportunities such as video ads, print ads, video game ads, widgets, etc, I’m even more excited about something else…
The byproduct of Google releasing all of these new ad units are the measurement and data that they are collecting on the backend. Personally, I am finding the analytical area of advertising fascinating and looking forward to seeing how Google ties together all of these historically unrelated advertising vehicles.
There are a few companies today who are offering dashboards and integrated reporting about overall campaigns (television, print, OOH, digital, etc) but I’d love to see the data displayed in one dashboard, in real-time (or near real-time) for the majority (or all- but who am I kidding) of my media buy. Not just quantitative data, but qualitative data as well… all linked together. I’m dreaming for now, I know, but this is where we ultimately are going to end up.