Power of Music in Theatres
I wrote an article back in the day about the power of the music experience. Recently, U2, a band that I love, released a movie in theatres that is essentially a 3D concert. I couldn’t make it to the private screening last week but my wife went and said it was incredible.
U2 isn’t the first act to screen a show in the theatres, as the Beastie Boys had a really cool film produced which utilized fans who had digital camcorders.
In reading through my RSS feeds this evening, Bob Lefsetz talks about U23D:
I don’t give a shit if you like U2 or not, you owe it to yourself to check this movie out. Because this is the closest thing to the live experience other than being there. Hell, I’d rather pay ten bucks to see this movie than sit in the upper deck in the soccer stadium the gig takes place in. And I’d like to tell you it’s about being so close to Bono, being within touching distance of the band, but more important it’s about feeling a part of something, of rock and roll. My absolute favorite moments were when they situated us at the back of the pit, with those in front of us thrusting their hands in the air. I felt the pulse, the sweat, the vibe, the MUSIC!
If the Dave Matthews Band simulcast it’s shows in 3D to a movie theatre in Manhattan, I’d pay either for a full concert tour pass, or go to atleast 5 shows per tour. There is a business here… who is going to figure it out? An additional revenue source for people who cannot make it to the concerts but still want to experience it with likeminded fans and with fantastic sound systems.