Entrepreneurs, remember…
- There are not enough ad dollars to go around to everyone. The billions of dollars of advertising spent each year isn’t large enough to support a totally ad enabled world.
- If you are going after advertising dollars to support your digital media startup, please note your competitors are far and beyond your directs. Media planners are putting your startup up against every other property/opportunity on the RFP list. Find a way to differentiate and have a reason why they should be spending with you.
- Refer back to my post about “I want my slice of the pie.” (11/07)
Keep these in mind… as Andrew says, not everything can be free.