Comments on: It’s That Time of Year Again… Viral Videos Galore http://www.darrenherman.com/2007/12/15/its-that-time-of-year-again-viral-videos-galore/ Marketing, Media, and Technology Conversations Wed, 8 Feb 2012 19:55:30 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Jason Peck http://www.darrenherman.com/2007/12/15/its-that-time-of-year-again-viral-videos-galore/comment-page-1/#comment-23707 Jason Peck Mon, 17 Dec 2007 16:03:54 +0000 http://www.darrenherman.com/2007/12/15/its-that-time-of-year-again-viral-videos-galore/#comment-23707 I think it goes beyond just being a part of the conversation. Brands should add value to people's lives so they'll talk about it. The thing with viral videos is that sponsorships (the way most brands have been doing them) aren't working. People aren't making the connection that the Elf video/website was made possible by Office Max. Since Elf Yourself does add value to people's lives (it's funny, makes them laugh, etc) there needs to be a way to remind people of this. You're right in that it should be more than just slapping a logo somewhere. One way could be tying the promotion back to Office Max products--the low hanging fruit would be giving people who elf themselves a coupon...but there are probably other/better ways to do this. I think it goes beyond just being a part of the conversation. Brands should add value to people’s lives so they’ll talk about it. The thing with viral videos is that sponsorships (the way most brands have been doing them) aren’t working. People aren’t making the connection that the Elf video/website was made possible by Office Max. Since Elf Yourself does add value to people’s lives (it’s funny, makes them laugh, etc) there needs to be a way to remind people of this. You’re right in that it should be more than just slapping a logo somewhere. One way could be tying the promotion back to Office Max products–the low hanging fruit would be giving people who elf themselves a coupon…but there are probably other/better ways to do this.

]]> By: michael galpert http://www.darrenherman.com/2007/12/15/its-that-time-of-year-again-viral-videos-galore/comment-page-1/#comment-23608 michael galpert Sun, 16 Dec 2007 18:47:35 +0000 http://www.darrenherman.com/2007/12/15/its-that-time-of-year-again-viral-videos-galore/#comment-23608 i couldnt agree more about the loss of brand recognition in viral videos. i think burger king did a good job with this video. not sure if its gone viral yet but im willing to spread their seed, even though i dont care for their brand. http://www.youtube.com/watch?v=mMOPj6-4nDU i couldnt agree more about the loss of brand recognition in viral videos.
i think burger king did a good job with this video. not sure if its gone viral yet but im willing to spread their seed, even though i dont care for their brand.

http://www.youtube.com/watch?v=mMOPj6-4nDU

]]> By: fardd http://www.darrenherman.com/2007/12/15/its-that-time-of-year-again-viral-videos-galore/comment-page-1/#comment-23559 fardd Sun, 16 Dec 2007 04:08:10 +0000 http://www.darrenherman.com/2007/12/15/its-that-time-of-year-again-viral-videos-galore/#comment-23559 Very Interesting...and now ...think about the Asian Marketing Very Interesting…and now …think about the Asian Marketing

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