Quote of the Day
The music industry isn’t about music, it’s about creating experiences for it’s fans.
I’m sitting here in my office listening to wDMBRadio while working on a presentation. As each DMB song comes through my speakers, I smile and reminisce about what it was like to be at that show, whom I was with, and what I remember. Music is uberpowerful.
As Kevin Roberts would say, DMB have created a lovemark. Since marketing is all about a conversation between a brand a consumer, that lovemark exists between Darren Herman and The Dave Matthews Band.
On a side note, congratulations to the Dave Matthews Band for a great 2007! #8 on the top selling tours of 2007. I certainly helped contribute to that.