Comments on: Let go, and your fans will embrace http://www.darrenherman.com/2007/11/22/let-go-and-your-fans-will-embrace/ Marketing, Media, and Technology Conversations Wed, 8 Feb 2012 19:55:30 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Ming Yeow Ng http://www.darrenherman.com/2007/11/22/let-go-and-your-fans-will-embrace/comment-page-1/#comment-22703 Ming Yeow Ng Thu, 06 Dec 2007 17:37:35 +0000 http://www.darrenherman.com/2007/11/22/let-go-and-your-fans-will-embrace/#comment-22703 "If you let go as a content king, your fans will embrace you. Your content will rise to the top of your fanbase and you’ll fall off the radar to everyone who doesn’t care for you. This is good." Relating the statement above your examples on super bowl ads, the reason they managed to sell 90% 3 months ahead of time (as oppose to the hard sell in recent years) was because of the added innovations Fox offered to allow advertisers to continue engaging those who do actually care. The rest, of course, fall off the radar. :) <i>"A deal between Fox and MySpace (both News Corp. companies) will enable in-game Super Bowl advertisers to have their commercials placed on a special Super Bowl site on MySpace, where the advertisers can also add special video, such as extended movie trailers. The MySpace site will be promoted during the Super Bowl telecast to drive viewers to the site."</i> From: <a href="http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003665628" rel="nofollow"> Super Bowl ads 90% sold 3 months ahead</a> On the topic of fans there is a great little company i am working with called Get Satisfaction, that really pushes what conversational marketing means. There is real potential there for companies to identify the most important customers, which are the really the kind of fans you talked about! :) No time to post more here, but will look to do so sometime soon! :) “If you let go as a content king, your fans will embrace you. Your content will rise to the top of your fanbase and you’ll fall off the radar to everyone who doesn’t care for you. This is good.”

Relating the statement above your examples on super bowl ads, the reason they managed to sell 90% 3 months ahead of time (as oppose to the hard sell in recent years) was because of the added innovations Fox offered to allow advertisers to continue engaging those who do actually care. The rest, of course, fall off the radar. :)

“A deal between Fox and MySpace (both News Corp. companies) will enable in-game Super Bowl advertisers to have their commercials placed on a special Super Bowl site on MySpace, where the advertisers can also add special video, such as extended movie trailers. The MySpace site will be promoted during the Super Bowl telecast to drive viewers to the site.”

From: Super Bowl ads 90% sold 3 months ahead

On the topic of fans there is a great little company i am working with called Get Satisfaction, that really pushes what conversational marketing means. There is real potential there for companies to identify the most important customers, which are the really the kind of fans you talked about! :) No time to post more here, but will look to do so sometime soon! :)

]]> By: jen_chan, writer MemberSpeed.com http://www.darrenherman.com/2007/11/22/let-go-and-your-fans-will-embrace/comment-page-1/#comment-21590 jen_chan, writer MemberSpeed.com Sun, 25 Nov 2007 17:48:03 +0000 http://www.darrenherman.com/2007/11/22/let-go-and-your-fans-will-embrace/#comment-21590 Fans. Fans Fans. You have to love them. :) Honestly, I don't really listen to the Dave Matthews Band but I've heard so much about them. Mostly from their fans. ;) In my mind, they've created a kind of culture that makes them pretty easy to relate to. And it's not just their songs. I didn't even know about the whole tapers thing but now that I've read about it, it suits them. It feels like the king of thing they would really do. And maybe that's what Nike has done. Fans. Fans Fans. You have to love them. :) Honestly, I don’t really listen to the Dave Matthews Band but I’ve heard so much about them. Mostly from their fans. ;) In my mind, they’ve created a kind of culture that makes them pretty easy to relate to. And it’s not just their songs. I didn’t even know about the whole tapers thing but now that I’ve read about it, it suits them. It feels like the king of thing they would really do. And maybe that’s what Nike has done.

]]> By: Anonymous http://www.darrenherman.com/2007/11/22/let-go-and-your-fans-will-embrace/comment-page-1/#comment-21300 Anonymous Thu, 22 Nov 2007 14:50:55 +0000 http://www.darrenherman.com/2007/11/22/let-go-and-your-fans-will-embrace/#comment-21300 <strong>Let go, and your fans will embrace you...</strong> Letting go of your brands will pay dividends for you. This posting looks at 3 examples: The Dave Matthews Band, Nike, and the Super Bowl... Let go, and your fans will embrace you…

Letting go of your brands will pay dividends for you. This posting looks at 3 examples: The Dave Matthews Band, Nike, and the Super Bowl…

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