Looking for a job in digital media?
AdAge ran a great article this morning on their site which talks about skills necessary to land a digital media job. I think the article is fairly comprehensive in the five skills it lists (out of hundreds):
- Hackers
- Technologically curious
- Online eavsdroppers
- Dataheads
- Trailblazers
If you’re going to work on Madison Avenue, at a technology startup/company, or a media conglomerate, these are must have skills in order to really harness what’s going on in the industry today and to be able to apply it to your company or clients.
I’d like to stress Dataheads. Most of the time, we have fantastic ideas and they sound good in theory, but until we can quantify how they perform, their irrelevant to our clients. Learning how to interpret and structure data is becoming increasingly necessary in order to really gain a grasp in advertising and marketing (amongst other industries).
I’d also say that even if you’re not in the digital media industry and want to stay abreast of what’s happening in the market overall, learn these skills. It’s never too late to start learning…