RSS Advertising Done Right

I’ve spent the past hour catching up on my RSS feeds. More on that in subsequent posts.

One of the headlines of a TechCrunch feed caught my eye and I opened it up through my Google Reader. After reading the post, there was an ad on the bottom of the feed for TheITRoom, an upcoming web sitcom. A video was embedded in the ad - so I proceeded to watch it. I’m a big fan of Office Space so TheITRoom seems interesting to me. RSS advertising done right. Right audience, right message, and non-obtrusive.

TheITRom RSS Feed

On a further note, I went to the website of TheITRoom and it shows a video being played in a television… a Dell television. Great placement by Dell. Are they the ones behind this?

If you enjoyed this post, make sure you subscribe to the RSS feed!

One Response to “RSS Advertising Done Right”

  1. RSS Advertising Done Right at ChasNote Says:

    [...] the headline for a post by Darren Herman, author of marketing blog Herman’s Head, on Dell’s recent RSS ad campaign promoting the IT Room. To my knowledge, this campaign is [...]

Leave a Reply