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	<title>Comments on: An Insiders Look at the Video Game Industry</title>
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	<link>http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/</link>
	<description>Marketing, Media, and Technology Conversations</description>
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		<title>By: Darren Herman - Marketing, Advertising, Media and Technology Blog &#187; Blog Archive &#187; IGA Worldwide Announcement: Sony PS3</title>
		<link>http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/comment-page-1/#comment-42484</link>
		<dc:creator>Darren Herman - Marketing, Advertising, Media and Technology Blog &#187; Blog Archive &#187; IGA Worldwide Announcement: Sony PS3</dc:creator>
		<pubDate>Wed, 04 Jun 2008 12:57:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/#comment-42484</guid>
		<description>[...] spoken quite a bit about how game publishers have to find alternative revenue sources and in-game ads is certainly a [...]</description>
		<content:encoded><![CDATA[<p>[...] spoken quite a bit about how game publishers have to find alternative revenue sources and in-game ads is certainly a [...]</p>
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		<title>By: Marketing, Technology, and Entrepreneurial Experience - Blog by Tradedot &#187; Blog Archive &#8220;Play&#8221; To Watch: The In-Game Ad Practice &#187;</title>
		<link>http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/comment-page-1/#comment-25659</link>
		<dc:creator>Marketing, Technology, and Entrepreneurial Experience - Blog by Tradedot &#187; Blog Archive &#8220;Play&#8221; To Watch: The In-Game Ad Practice &#187;</dc:creator>
		<pubDate>Wed, 09 Jan 2008 03:50:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/#comment-25659</guid>
		<description>[...] the platform (device) layer in the middle, and the technical (developer) layer at the bottom &#8220;An Insiders Look at the Video Game Industry,&#8221; Darren [...]</description>
		<content:encoded><![CDATA[<p>[...] the platform (device) layer in the middle, and the technical (developer) layer at the bottom &#8220;An Insiders Look at the Video Game Industry,&#8221; Darren [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Darren Herman - Marketing, Advertising, Media and Technology Blog &#187; Blog Archive &#187; In Zurich: Recap of Speech and Pictures</title>
		<link>http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/comment-page-1/#comment-19581</link>
		<dc:creator>Darren Herman - Marketing, Advertising, Media and Technology Blog &#187; Blog Archive &#187; In Zurich: Recap of Speech and Pictures</dc:creator>
		<pubDate>Thu, 08 Nov 2007 15:04:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/#comment-19581</guid>
		<description>[...] on this.  I tried to talk about the macro-trends in the video game industry, some of which I posted in early October on this [...]</description>
		<content:encoded><![CDATA[<p>[...] on this.  I tried to talk about the macro-trends in the video game industry, some of which I posted in early October on this [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Howard Lindzon &#187; Video Game Industry Update - A Deep Look</title>
		<link>http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/comment-page-1/#comment-18963</link>
		<dc:creator>Howard Lindzon &#187; Video Game Industry Update - A Deep Look</dc:creator>
		<pubDate>Wed, 31 Oct 2007 19:11:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/#comment-18963</guid>
		<description>[...] Here is a good inside look at what&#8217;s happening in the game industry from my friend Darren Herm.... [...]</description>
		<content:encoded><![CDATA[<p>[...] Here is a good inside look at what&#8217;s happening in the game industry from my friend Darren Herm&#8230;. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Darren Herman - Marketing, Advertising, Media and Technology Blog &#187; Blog Archive &#187; Utility vs. Greed</title>
		<link>http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/comment-page-1/#comment-17395</link>
		<dc:creator>Darren Herman - Marketing, Advertising, Media and Technology Blog &#187; Blog Archive &#187; Utility vs. Greed</dc:creator>
		<pubDate>Fri, 05 Oct 2007 13:28:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/#comment-17395</guid>
		<description>[...] a flat-monthly fee.  It&#8217;s a weird parallel to draw, but look at the video game industry.  The lifetime value of a gamer is a lot more than just the initial cost of the [...]</description>
		<content:encoded><![CDATA[<p>[...] a flat-monthly fee.  It&#8217;s a weird parallel to draw, but look at the video game industry.  The lifetime value of a gamer is a lot more than just the initial cost of the [...]</p>
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	<item>
		<title>By: David</title>
		<link>http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/comment-page-1/#comment-17226</link>
		<dc:creator>David</dc:creator>
		<pubDate>Tue, 02 Oct 2007 19:31:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/#comment-17226</guid>
		<description>Darren, do you think the cellphone-based games have been lagging behind console / handheld / Internet games, especially in the USA?  Cellphone gaming has huge potential, but the business models and technology are not advancing at the same rate as console and Internet gaming.</description>
		<content:encoded><![CDATA[<p>Darren, do you think the cellphone-based games have been lagging behind console / handheld / Internet games, especially in the USA?  Cellphone gaming has huge potential, but the business models and technology are not advancing at the same rate as console and Internet gaming.</p>
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		<title>By: Morty</title>
		<link>http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/comment-page-1/#comment-17217</link>
		<dc:creator>Morty</dc:creator>
		<pubDate>Tue, 02 Oct 2007 14:21:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/#comment-17217</guid>
		<description>Great insight, Darren! 
Interesting look at the future.</description>
		<content:encoded><![CDATA[<p>Great insight, Darren!<br />
Interesting look at the future.</p>
]]></content:encoded>
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		<title>By: Keira Peney</title>
		<link>http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/comment-page-1/#comment-17151</link>
		<dc:creator>Keira Peney</dc:creator>
		<pubDate>Mon, 01 Oct 2007 14:53:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/#comment-17151</guid>
		<description>Interesting information - Halo 3 has definitely broken records.</description>
		<content:encoded><![CDATA[<p>Interesting information &#8211; Halo 3 has definitely broken records.</p>
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	<item>
		<title>By: Video Games &#187; An Insiders Look at the Video Game Industry</title>
		<link>http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/comment-page-1/#comment-17134</link>
		<dc:creator>Video Games &#187; An Insiders Look at the Video Game Industry</dc:creator>
		<pubDate>Mon, 01 Oct 2007 12:29:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.darrenherman.com/2007/10/01/an-insiders-look-at-the-video-game-industry/#comment-17134</guid>
		<description>[...] devilsworkshop wrote an interesting post today onHere&#8217;s a quick excerptIf you work at a media co. looking to acquire in this sector; If you work at an ad agency or brand trying to make sense of the video game space; If you’re a game publisher and looking to expand your product line and features &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] devilsworkshop wrote an interesting post today onHere&#8217;s a quick excerptIf you work at a media co. looking to acquire in this sector; If you work at an ad agency or brand trying to make sense of the video game space; If you’re a game publisher and looking to expand your product line and features &#8230; [...]</p>
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