An Insiders Look at the Video Game Industry
The video game industry is going through some monumental changes and I thought I’d shed some light on them from the inside. With that said, I decided to whip up a presentation that looks at many of the different areas of the industry including many of the trends that are occuring.
The presentation is geared towards the following:
- If you work at a media co. looking to acquire in this sector
- If you work at an ad agency or brand trying to make sense of the video game space
- If you’re a game publisher and looking to expand your product line and features
- If you’re a game publisher trying to make sense of the macro industry trends
- If you’re an investor, trying to figure out which are of the industry is hot
Please note that I purposely left out IGA Worldwide, a company that I co-founded a few years back. The reason why I left the company out of the presentation is that some readers would think that I made the presentation solely to hype the company. I tried to be as company-agnostic as possible, to give readers a non-biased view on the games industry.
I welcome all commentary and criticism. Please leave a comment on the blog or shoot me an email. I promise to respond to each comment individually.
I think we’re in an extremely exciting time with Halo 3 bringing in $170M on the first day, Areae launching Metaplace, and Habbo & Tencent proving out the virtual goods model. Who said games aren’t fun? 
The presentation is below, and hosted on slideshare (if you’d like to view it there):