An Insiders Look at the Video Game Industry

The video game industry is going through some monumental changes and I thought I’d shed some light on them from the inside. With that said, I decided to whip up a presentation that looks at many of the different areas of the industry including many of the trends that are occuring.

The presentation is geared towards the following:

  • If you work at a media co. looking to acquire in this sector
  • If you work at an ad agency or brand trying to make sense of the video game space
  • If you’re a game publisher and looking to expand your product line and features
  • If you’re a game publisher trying to make sense of the macro industry trends
  • If you’re an investor, trying to figure out which are of the industry is hot

Please note that I purposely left out IGA Worldwide, a company that I co-founded a few years back. The reason why I left the company out of the presentation is that some readers would think that I made the presentation solely to hype the company. I tried to be as company-agnostic as possible, to give readers a non-biased view on the games industry.

I welcome all commentary and criticism. Please leave a comment on the blog or shoot me an email. I promise to respond to each comment individually.

I think we’re in an extremely exciting time with Halo 3 bringing in $170M on the first day, Areae launching Metaplace, and Habbo & Tencent proving out the virtual goods model. Who said games aren’t fun? :)

The presentation is below, and hosted on slideshare (if you’d like to view it there):

 

 

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9 Responses to “An Insiders Look at the Video Game Industry”

  1. Video Games » An Insiders Look at the Video Game Industry Says:

    [...] devilsworkshop wrote an interesting post today onHere’s a quick excerptIf you work at a media co. looking to acquire in this sector; If you work at an ad agency or brand trying to make sense of the video game space; If you’re a game publisher and looking to expand your product line and features … [...]

  2. Keira Peney Says:

    Interesting information - Halo 3 has definitely broken records.

  3. Morty Says:

    Great insight, Darren!
    Interesting look at the future.

  4. David Says:

    Darren, do you think the cellphone-based games have been lagging behind console / handheld / Internet games, especially in the USA? Cellphone gaming has huge potential, but the business models and technology are not advancing at the same rate as console and Internet gaming.

  5. Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » Utility vs. Greed Says:

    [...] a flat-monthly fee.  It’s a weird parallel to draw, but look at the video game industry.  The lifetime value of a gamer is a lot more than just the initial cost of the [...]

  6. Howard Lindzon » Video Game Industry Update - A Deep Look Says:

    [...] Here is a good inside look at what’s happening in the game industry from my friend Darren Herm…. [...]

  7. Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » In Zurich: Recap of Speech and Pictures Says:

    [...] on this.  I tried to talk about the macro-trends in the video game industry, some of which I posted in early October on this [...]

  8. Marketing, Technology, and Entrepreneurial Experience - Blog by Tradedot » Blog Archive “Play” To Watch: The In-Game Ad Practice » Says:

    [...] the platform (device) layer in the middle, and the technical (developer) layer at the bottom “An Insiders Look at the Video Game Industry,” Darren [...]

  9. Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » IGA Worldwide Announcement: Sony PS3 Says:

    [...] spoken quite a bit about how game publishers have to find alternative revenue sources and in-game ads is certainly a [...]

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