What’s the Secret Sauce?
My friend & colleague Morty passed me the URL of an interesting story about the 29-year old behind PlentyofFish.com. I had heard about PoF once or twice through some people who are dating, but other than that, it’s been off my radar screen.
Did you know that PoF is generating upwards of 1 billion pageviews/month, doing close to $5,000,000+ of yearly revenue, and there is one employee/owner/proprieter? Wow.
If you look at the website, it’s nothing special. Actually, it’s sort of hideous. PoF is not the first company to create a free dating website (absolutely no credit cards, etc)…
What’s his secret sauce? I’d surely love to know.