Comments on: A Channel about Commercials – Ironic?

By: James Bentley

James Bentley — Wed, 26 Sep 2007 02:51:00 +0000

Darren wrote: “I’m curious to see how Firebrand does… do consumers want to watch television commercials?”

Aren’t HSN and QVC 24 hr commercials? I guess it is just how you “package” it… if you can buy the product as you are watching it, then I can see this working great…

An idea that I had was to bring back all of the retro commercials… Let the good times roll…

By: Greg Verdino

Greg Verdino — Wed, 26 Sep 2007 00:47:48 +0000

No harm, no foul Darren. You’re still my bro.

By: Adam Broitman

Adam Broitman — Tue, 25 Sep 2007 21:28:17 +0000

I was speaking on behalf of jaffe as well and I don’t even work for the man

By: Darren

Darren — Tue, 25 Sep 2007 20:15:44 +0000

Adam & Greg, thanks for commenting. I appreciate it! I think I may have came across the wrong way in my verbiage and will fix that in the posting

By: Greg Verdino

Greg Verdino — Tue, 25 Sep 2007 20:06:43 +0000

Hey Darren – Finally, someone who actually reads my blog! Thanks for picking up on this. Adam is right to point out that Jaffe doesn’t rail against the 30-second spot as a format, as much as he rails against the 30-second spot as something that interrupts you while you’re trying to do something else (namely, watching a tv show.) Oh lord, now I’m speaking on behalf of Jaffe. :-/

Thanks man. G

By: Adam Broitman

Adam Broitman — Tue, 25 Sep 2007 18:04:47 +0000

Hey Darren

One note about Jaffe, I don’t agree that his message is anti-30 second spot, rather I feel he is preaching the notion that there is in fact life after the 30 second spot and asks; how are advertisers going to get their message across in this environment?

I think if you ask Jaffe whether or not he is against the 30 second spot, you would not get a categorical, “no”

Anyhow, I am glad that Greg piqued your interest. We are all very excited about this!