SayWhat?

SayNow LogoSayNow just raised $7.5M for celebrity voicemail.
SayNow just raised $7.5M for celebrity voicemail.
Sorry, I had to say that again.  Are you kidding me?

As I understand it, they offer music fans the ability to call a pre-determined phone number for their particular band of interest and hear a personalized message and hear a greeting from the band.  Sounds like the 900 numbers of the old days, no?

They will be monetizing this audience through advertising and ancillary revenue opportunities like ringtones.  Apparently, there are 870,000 people using this service which is less than 1% of the USA (based on 250M) and at 100% monetized @ $10/CPM, $8,700.  Something smells fishy.

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2 Responses to “SayWhat?”

  1. Sam Says:

    Hey Darren,

    Agreed - very strange that they grabbed such a large series A, especially relative to what say Twitter got for presumably similar equity. I followed-up your post with some more thoughts: http://www.leveragingideas.com/?p=432

    -Sam

  2. Leveraging Ideas :: The Blog of Sam Huleatt: social media, technology and startups Says:

    [...] Darren Herman just wrote about SayNow, a startup that raised $7.5M for their Series A. According to Darren, SayNow offers music fans the “ability to call a pre-determined phone number for their particular band of interest and hear a personalized message and hear a greeting from the band.” Okay… [...]

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