Google Phone: Distribution?
The rumors are back. The Google Phone/gPhone is abound. Will it materialize? I have no insider information but my gut tells me yes. If Google wants to be where the consumer is, then on the mobile phone is probably very important.
My question though is how will Google get the distribution for the phone? Aren’t they anti-establishment? Apple owns their own stores and had a deal with Cingular/AT&T, so getting to the public wasn’t difficult. However, what about Google? Can you see Google teaming up with Wal-Mart? No.
In this recent news-tidbit, it mentions that Google is looking to partner with HTC to build the headsets, but they don’t have any retail distribution points. I’m fascinated with whom Google may pick for the distribution side of the business and if exclusivity is involved.