Comments on: Facebook Finally Got Interesting http://www.darrenherman.com/2007/08/23/398/ Marketing, Media, and Technology Conversations Fri, 12 Mar 2010 01:27:39 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Comeover.com - The Blog : The Irrelevance of Web Advertising http://www.darrenherman.com/2007/08/23/398/comment-page-1/#comment-15092 Comeover.com - The Blog : The Irrelevance of Web Advertising Wed, 29 Aug 2007 17:36:27 +0000 http://www.darrenherman.com/2007/08/23/398/#comment-15092 [...] serve up ads for action movies, Spiderman merchandise, etc. For a much better analysis, check out Darren Herman’s blog. Why did it take so long for social networks to provide us with targeted ads like this? I thought [...] [...] serve up ads for action movies, Spiderman merchandise, etc. For a much better analysis, check out Darren Herman’s blog. Why did it take so long for social networks to provide us with targeted ads like this? I thought [...]

]]> By: Steven "PlayNoEvil" Davis http://www.darrenherman.com/2007/08/23/398/comment-page-1/#comment-14833 Steven "PlayNoEvil" Davis Sat, 25 Aug 2007 17:24:49 +0000 http://www.darrenherman.com/2007/08/23/398/#comment-14833 Darren - I just joined Facebook yesterday due to a business associate request. What I REALLY DON'T LIKE about it is that it makes assumptions about what I am joining the social network for. My dating preferences and interests really have nothing to do with business networking. I am in LinkedIn as well... I want my social networking services to support my ability to segment the different parts of my life (or support different "views" of my life) for different audiences. Then, I could filter feeds to a service, or view, based on what part of my life I want to share in that environment (All, Social, Business, Business Partners, Friends, etc.)... I want the opposite of a mashup for my social network - like your "desktop" or home page concept. Darren -

I just joined Facebook yesterday due to a business associate request. What I REALLY DON’T LIKE about it is that it makes assumptions about what I am joining the social network for. My dating preferences and interests really have nothing to do with business networking. I am in LinkedIn as well… I want my social networking services to support my ability to segment the different parts of my life (or support different “views” of my life) for different audiences. Then, I could filter feeds to a service, or view, based on what part of my life I want to share in that environment (All, Social, Business, Business Partners, Friends, etc.)…

I want the opposite of a mashup for my social network – like your “desktop” or home page concept.

]]> By: Hey Facebook: Focus on the Ad Platform, Give us the Social Graph | innonate http://www.darrenherman.com/2007/08/23/398/comment-page-1/#comment-14738 Hey Facebook: Focus on the Ad Platform, Give us the Social Graph | innonate Fri, 24 Aug 2007 05:51:26 +0000 http://www.darrenherman.com/2007/08/23/398/#comment-14738 [...] off of Darren Herman’s analysis of the ad platform, I commented that while there’s real brilliance in this plan, I [...] [...] off of Darren Herman’s analysis of the ad platform, I commented that while there’s real brilliance in this plan, I [...]

]]> By: Nate Westheimer http://www.darrenherman.com/2007/08/23/398/comment-page-1/#comment-14736 Nate Westheimer Fri, 24 Aug 2007 05:12:18 +0000 http://www.darrenherman.com/2007/08/23/398/#comment-14736 Riffing off of this: My dream scenario would be if they'd ditch the idea of being a private social graph and jettison that part of their business off into the open-source community, and then focus on this killer ad platform. If they're to be "the next Google" I don't think they can do both. Look at how much Google gets push-back by introducing personalization features (like search history). I think you can't be one or the other, and if Facebook has to choose one, it would be for the benefit of the community if they'd choose the ad platform. Riffing off of this: My dream scenario would be if they’d ditch the idea of being a private social graph and jettison that part of their business off into the open-source community, and then focus on this killer ad platform. If they’re to be “the next Google” I don’t think they can do both. Look at how much Google gets push-back by introducing personalization features (like search history). I think you can’t be one or the other, and if Facebook has to choose one, it would be for the benefit of the community if they’d choose the ad platform.

]]> By: phil http://www.darrenherman.com/2007/08/23/398/comment-page-1/#comment-14721 phil Fri, 24 Aug 2007 00:04:48 +0000 http://www.darrenherman.com/2007/08/23/398/#comment-14721 great insights dh! one quick comment that only magnifies yr take... perhaps we entering a period where due to technological advances in advertising, reach and granularity can simultaneously be maximized... forging a dialectic rather than antithetical relationship.. great insights dh! one quick comment that only magnifies yr take… perhaps we entering a period where due to technological advances in advertising, reach and granularity can simultaneously be maximized… forging a dialectic rather than antithetical relationship..

]]> By: Share the Wealth, Facebook by Jason Peck - Sports Business Blogger at Take A Peck http://www.darrenherman.com/2007/08/23/398/comment-page-1/#comment-14711 Share the Wealth, Facebook by Jason Peck - Sports Business Blogger at Take A Peck Thu, 23 Aug 2007 18:33:10 +0000 http://www.darrenherman.com/2007/08/23/398/#comment-14711 [...] For more information about this stuff, see Mashable and Darren Herman. [...] [...] For more information about this stuff, see Mashable and Darren Herman. [...]

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