Real-Time Weather… In Video Games
I’ve been talking about this for years. My idea for a MMO (will post about that another day) incorporated this. Someone is FINALLY doing it and I know a few others who are going to be rolling this out over the next 730 days.
EA Sports’ NCAA 08 Football, released July 17, is the first game to pipe in real-time weather conditions at the venue of a player’s choice, thanks to a collaboration with the Weather Channel. From a snowstorm in Boston to a heat wave in Arizona, the exact environment will not only affect the visuals but also alter game dynamics.
Not only is this amazing for the gamer, but it’s one of the best brand integrations IMHO. It’s seamless. The fact that Electronic Arts is taking weather beyond the visual and having it affect game dynamics is impressive. If it’s raining, it’s harder to pass the ball, whereas if it’s extremely hot out, the players get tired.
I get extremely excited about these types of integrations. Below, you can see the screenshot from Wired’s article/coverage on this subject.
