Activision Edges Out Electronic Arts as #1
For the first time this decade, Activision edges out Electronic Arts as the #1 third party game publisher. For those of you who don’t know what a 3rd party publisher is, it’s essentially a publisher who isn’t attached to major game console or platform. According to NPD data, Activision posted $387.8 million in sales from January to June, edging out EA, with $365.7 million during the same period. Activision is reaping the rewards of having several high-profile franchises, including Guitar Hero, Tony Hawk and Call of Duty.
Congratulations to Activision… though I still love EA Sports titles!