Xbox Live Generates $125M in Virtual Asset Sales
Microsoft reported that it has generated about $125M off of virtual asset sales through it’s proprietary Xbox Live platform. This equates almost $18 per user, or 6 transactions of precisely $2.78.
What I find interesting is that the market today is all about the hardcore gamer purchasing virtual goods (currency, characters, etc) through services like IGE, but with the mainstream Xbox Live platform, this expands the horizons and shows that all types of gamers would purchase virtual goods. As Electronic Arts and Activision have publicly alluded to – the future is being exposed, new revenue streams for games are opening up.