Kawasaki’s “By The Numbers”
Guy Kawasaki, the former evangelist of Apple, venture capitalist, and now founder of Truemors, has written an in-depth post of how much he spent to launch Truemors and what it took to get it off the ground.
By stating that he spent all of $12, 107.09 and 7.5 weeks to get Truemors off the ground (inclusive of legal, domains, etc), he argues that you do not need to raise millions of dollars to launch a project. I’d say that this case may hold true if you’re innovating online and can utilize code that already exists (open source, applications, etc).
Guy also comes forward saying that he spent 24 years building his brand and that has helped him tremendously launch this project successfully – garnering over 200,000 pageviews the first day and picking up multiple coverage across top sites for the digirati like TechCrunch (which most of us try to get even just once!).
To all entrepreneurs out there, Guy Kawasaki did a nice job of rounding everything up and being extremely transparent to the crowd. This is inspirational to anyone building a web service.
Personally, do I care for Truemors….no. This is a nice entrepreneurial story for rapid launch and low-cost production and that’s where I find the value.