Here is a map of brands in Second Life (click the pic for a larger image):
Did you know the above brands were in Second Life? Other than a handful of brands that have graced the page sof NY Times, Wall Street Journal, etc - most have gone unnoticed, and continue to go unnoticed because most brands aren’t harnessing the virtual worlds strategically. A virtual world campaign is more than just ‘build’ - it’s also: position, market, be contextually relevant, easy to find, etc.
Great find by Mark Wallace… here is some previous ranting about Second Life that I posted a while ago
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April 5th, 2007 at 11:51 am
This is a related post on GigaOM yesterday.
http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/