Brands in Second Life? Who knew
Here is a map of brands in Second Life (click the pic for a larger image):
Did you know the above brands were in Second Life? Other than a handful of brands that have graced the page sof NY Times, Wall Street Journal, etc – most have gone unnoticed, and continue to go unnoticed because most brands aren’t harnessing the virtual worlds strategically. A virtual world campaign is more than just ‘build’ – it’s also: position, market, be contextually relevant, easy to find, etc.
Great find by Mark Wallace… here is some previous ranting about Second Life that I posted a while ago