Brands in Second Life? Who knew

Here is a map of brands in Second Life (click the pic for a larger image):

Map of brands in Second Life

Did you know the above brands were in Second Life? Other than a handful of brands that have graced the page sof NY Times, Wall Street Journal, etc – most have gone unnoticed, and continue to go unnoticed because most brands aren’t harnessing the virtual worlds strategically. A virtual world campaign is more than just ‘build’ – it’s also: position, market, be contextually relevant, easy to find, etc.

Great find by Mark Wallacehere is some previous ranting about Second Life that I posted a while ago

Categorized as Advertising & Marketing, Media & Entertainment, Virtual World / Metaverse
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