Here is a map of brands in Second Life (click the pic for a larger image):

Did you know the above brands were in Second Life? Other than a handful of brands that have graced the page sof NY Times, Wall Street Journal, etc - most have gone unnoticed, and continue to go unnoticed because most brands aren’t harnessing the virtual worlds strategically. A virtual world campaign is more than just ‘build’ - it’s also: position, market, be contextually relevant, easy to find, etc.

Great find by Mark Wallace… here is some previous ranting about Second Life that I posted a while ago

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This entry was posted on Friday, March 30th, 2007 at 3:23 pm and is filed under Advertising & Marketing, Virtual World / Metaverse. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.