One Billion Ad Impressions Per Week…
I do not post a lot about my company, IGA Worldwide, but we just issued a press release this morning entitled, IGA Worldwide Momentum Builds: Adds 50 New Title and Set to Deliver One Billion Ad Impressions per Week by Years End. This is a significant milestone for the company and one of which I’m particularly proud of.
Over the past few years, we’ve helped major brands such as (but not limited to) Intel, Burger King, Discovery Networks, Paramount Pictures, T-Mobile, Jeep, 20th Century Fox, Nokia, Ben Sherman, FHM, Orange and Universal Pictures enter the in-game advertising space with dynamic in-game advertising (DIGA) and/or static in-game advertising (SIGA) campaigns. With the December addition of Valve’s CounterStrike to IGA’s Radial Network, we have become the broadest reach platform for dynamic in-game advertising.
Currently, we’re serving 200 million impressions per week and this will scale up to one billion impressions per week by years end. We’re excited…
Congrats, Darren!
Great news!! Congrats to you and the rest of the IGA’ers.
Wow – those are impressive numbers! Congrats.
That is significant ! It is also amazing that you can manage so many things so well. Congrats.
I knew you’d be a billionaire one day Darren. Didn’t I predict this?
The medium is finally reaching critical mass – how exciting! One billion impressions per week is a signficant number and provides that the audience is there but I’d love to see the math. Very intersted to know how an impression is measured. 2 seconds? 10 seconds?
Darren,
A question from the publisher POV: What’s a typical CPM for in-games for a casual MMO? And second, what’s the standard revenue split between you and the publisher?