http://www.darrenherman.com/2007/03/19/case-and-point-jj-shifting-spend-to-digital/ Marketing, Media, and Technology Conversations Wed, 8 Feb 2012 19:55:30 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.darrenherman.com/2007/03/19/case-and-point-jj-shifting-spend-to-digital/comment-page-1/#comment-1250 links for 2007-03-20 | The Marketing Technology Blog Tue, 20 Mar 2007 18:26:50 +0000 http://www.darrenherman.com/2007/03/19/case-and-point-jj-shifting-spend-to-digital/#comment-1250 [...] Case and Point: J&J Shifting Spend to Digital Johnson and Johnson, a leading global brand is shifting another 20% of its marketing budget into unmeasured media including search advertising. (tags: marketing budget shift online) [...] [...] Case and Point: J&J Shifting Spend to Digital Johnson and Johnson, a leading global brand is shifting another 20% of its marketing budget into unmeasured media including search advertising. (tags: marketing budget shift online) [...]

]]>