Case and Point: J&J Shifting Spend to Digital
In regards to my earlier blog posting about digital media becoming an $80bln+ industry by 2010, Johnson and Johnson, a leading global brand is shifting another 20% of its marketing budget into unmeasured media including search advertising. Additionally, J&J is sitting out the television upfronts [again]. Case and point, digital media is growing and I’m extremely excited about the future. Source: MediaBuyerPlanner