Second Life Statistics… Sharing my research

Second Life LogoI have a whole section on this blog dedicated to virtual worlds as I’m fascinated by what they stand for. When you look at them from a macro lense, they potentially are teasing us as to what the web will become in the next few years. Wow. That’s fairly powerful.

Linden Lab, the maker of the ever popular Second Life has just released some significant raw data about the virtual world. Most people would never find this data but I was tipped off by a friend within the organization and while I thumbed through it, it was hard to follow because of all the numbers. I quickly turned these numbers into charts and pictures – and created a document (SecondLifeStats.pdf) to share with the world.

Who should read this document?

  • Any Second Life residents
  • Any marketers looking to launch some form of campaign/brand within Second Life or any virtual world
  • Futurists
  • People with a lot of time to kill

On a regular schedule, Linden Lab updates their Economic Statistics page which keeps us all informed of the ongoings of their economy. The data below was taken from their 2/6/2007 extraction.

Residents Logged-In During Last 7 Days 326,483
Residents Logged-In During Last 14 Days 487,651
Residents Logged-In During Last 30 Days 787,693
Residents Logged-In During Last 60 Days 1,122,586
3,436,015

The PDF is located here as a free download (~3.9mb), and goes much more in depth and hopefully sheds some light as to the population, currency, demographics, residents, and more. Enjoy it. Feel free to spread the world as well- bloggers, press, and anyone else – but please comment and send me feedback. I really look forward to hearing from you.

Tagged as , , , , , , + Categorized as Advertising & Marketing, Media & Entertainment, Media & Entertainment, Virtual World / Metaverse
  • Nikkischaraga
    I know about Second Life. It is the most addicting game in the virtual world. you may just want to play it for 5 minutes but 5 minutes turns into 6 hours or more. It is a great social network but very addicting to say the lease with sl in the outlaw of life people that join sl can create stores, nightclubs, escort clubs and honestly the best way to make your lindens is infact escort clubs and night clubs i have been on sl for 8 years on and off. but it is so addicting
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