Darren Herman

What would happen today if there was a significant increase in upstream bandwidth and uploading content (consumer generated, etc) was efficient? Will YouTube (and such sites) need to add a plethora of servers to host the influx of videos?

I had an intriguing conversation with Ken Rossi this past weekend over coffee at my local hot spot and we briefly touched upon this subject but I think it should receive more attention. If it really is simple and quick to upload your content, would more people do so? Would the quantity of content uploaded to servers increase? My thoughts are: yes.

Andrew Parker, a friend of mine and colleague over at Union Square Ventures has a nice tangential posting about Approaching the Limit of Zero (bandwidth/storage costs). Certainly a good read.

Storage space will need to increase but so will databases and search software functionality. Does Amazon realize this with their storage cloud, S3? Do they have a glimpse of the future and striving to become an early leader? Thoughts?