A Hitchhiker’s Guide To The Second Life Galaxy
Greg Verdino made his debut today over at MarketingProfs.com and he wrote a very thorough article about brand integration into Second Life. I do not want to spoil the article but will write up a few quotes below, but here is the link to the article.
The best—maybe the only—way to understand the metaverse, is to join as a resident before you join as a marketer.Â
Second Life residents are in control. Instead of spending your marketing dollars to bring them products to buy, think about how you can spend those same dollars to bring them value and earn their attention.Â
Hope these teasers got you interested – Greg and I are on the same page with much of this… feel free to comment!
Awesome that you gave Greg’s article some love, Darren. Thanks! As I said on the MarketingProfs blog, Greg’s honest and realistic approach is refreshing, after all the hype in the business press. He’s all about educating yourself before you jump into the deep end of the pool.