Comments on: Do You Trust Brands? http://www.darrenherman.com/2006/12/18/do-you-trust-brands/ Marketing, Media, and Technology Conversations Wed, 8 Feb 2012 19:55:30 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » Viral Marketing Misnomer http://www.darrenherman.com/2006/12/18/do-you-trust-brands/comment-page-1/#comment-20529 Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » Viral Marketing Misnomer Fri, 16 Nov 2007 03:08:52 +0000 http://www.darrenherman.com/2006/12/18/do-you-trust-brands/#comment-20529 [...] How about the fake Sony blog…  Remember that?  I wrote about it almost 11 months ago… do consumers trust brands? [...] [...] How about the fake Sony blog…  Remember that?  I wrote about it almost 11 months ago… do consumers trust brands? [...]

]]> By: Anonymous http://www.darrenherman.com/2006/12/18/do-you-trust-brands/comment-page-1/#comment-146 Anonymous Tue, 19 Dec 2006 19:43:54 +0000 http://www.darrenherman.com/2006/12/18/do-you-trust-brands/#comment-146 <strong>Do You Trust Brands?...</strong> Recent SNAFU's in the branding world around Wal-Mart and Sony. A look into them with some fantastic commentary.... Do You Trust Brands?…

Recent SNAFU’s in the branding world around Wal-Mart and Sony. A look into them with some fantastic commentary….

]]> By: Paul Marobella http://www.darrenherman.com/2006/12/18/do-you-trust-brands/comment-page-1/#comment-140 Paul Marobella Mon, 18 Dec 2006 16:55:37 +0000 http://www.darrenherman.com/2006/12/18/do-you-trust-brands/#comment-140 hi darren, in addition to the issue of trusting brands, do we really have relationships with brands? all the talk of relationship marketing and consumer dialogue, do we really have a "dialogue" with brands or are we talking to ourselves as an industry. will we ever have a "relationship" with most brands? Sure, Harley, Apple and a few rare others provide the emotional support that "relationships" require to be just that. my thought is that a brand/people relationship can only go so far (execept for the rare few). we as marketers will serve our clients better if we don't try to force the relationship issue in our marketing, but rather focus on developing strong acquaintances. i am sure this thought will spawn some debate. thanks! paul marobella brandsoapbox.typepad.com hi darren,

in addition to the issue of trusting brands, do we really have relationships with brands?
all the talk of relationship marketing and consumer dialogue, do we really have a “dialogue” with brands or are we talking to ourselves as an industry. will we ever have a “relationship” with most brands? Sure, Harley, Apple and a few rare others provide the emotional support that “relationships” require to be just that.

my thought is that a brand/people relationship can only go so far (execept for the rare few). we as marketers will serve our clients better if we don’t try to force the relationship issue in our marketing, but rather focus on developing strong acquaintances. i am sure this thought will spawn some debate.

thanks!

paul marobella
brandsoapbox.typepad.com

]]>